Less is best
I gotta say, I’m really digging Nintendo’s Wii new marketing and packaging approach that screams simplicity and style. The impressive TVC’s are splashed with white and only a hint of the blue that matches the Wii’s CD slot’s glow. Simplistically beautiful. In the ads the idea is simple, much like the Wii. Use its remote-like controller to do something and it’ll carry across on-screen – a notion that’s captured and expressed perfectly in the body shots. Quite frankly I don’t think game footage is even required in these ads, but hey, I guess you gotta be safe…
And by looking at the Wii and Nintendo’s new universe as a whole, you can’t help but feel that Nintendo has gone abit Apple…
