I gotta say, I’m really digging Nintendo’s Wii new marketing and packaging approach that screams simplicity and style. The impressive TVC’s are splashed with white and only a hint of the blue that matches the Wii’s CD slot’s glow. Simplistically beautiful. In the ads the idea is simple, much like the Wii. Use its remote-like controller to do something and it’ll carry across on-screen - a notion that’s captured and expressed perfectly in the body shots. Quite frankly I don’t think game footage is even required in these ads, but hey, I guess you gotta be safe…

And by looking at the Wii and Nintendo’s new universe as a whole, you can’t help but feel that Nintendo has gone abit Apple…

With a quick glance, here’s a quick review of Apple’s latest media distribution thingo. I’ll just get straight to the point.

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Not photoshopped.

They were talking about Miyazaki on Neighbours today. It was weird. It was even more weird when Dylan came home and handed a Totoro soft toy to Sky. Was I dreaming?

No. Fucken weird.

Oh Timmy Rudder. It’s been fun knowing you. See you when you get back or when I stay over at your Tokyo apartment. Laters, mate.

I am 22. Thanks guys. I would write up a whole spiel, but I’m buried under alot of work.

Much love,

Johnny.

*Caught by the River - Doves.

I have an idea, for an ideal climate where fabulous work is born. Where creativity becomes contagious, where inspiration is too much to handle and where stuff making becomes somewhat close to orgasmic.

Lighting, furniture and music is just the beginning.

At the studio I use a Mac. At home I use a PC. It’s depressing to go from a world of colour (Mac) back to the world of black and white (PC). Its like a dark cloud decided to sit above my head whenever I’m at home working. It’s depressing.

If you couldn’t figure out what the image is, it’s a depressed PC among a world of Macs. Friggin Emo, all depressed and shit…